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Revenue Management

"Revenue (Profit) Management is the process of allocating the right type of capacity to the right kind of customer at the right price so as to maximize hotel's profit."

Very often we do not remember the bases and the principles that have stimulated the birth and spread of the Revenue Management discipline, relegating multiple activities of data collection, assessments, comparisons, predictions in a simplistic »«.
RCHS starts from the foundations of classic Revenue Management, which reside in the product and its marketing through the perception that the market has of it. A simple and effective process that starts from the definition of the product and its positioning. The SWOT analysis, aimed at identifying the strengths and weaknesses, the opportunities and the overall threats, in order to create together a marketing action plan aimed at strengthening its position in the market.